The Brilliant Marketing!™ System: An Overview
The Brilliant Marketing!™ System is something you’ve never seen before … it is a set of processes and tools developed for people exactly like you… passionate about starting a business or growing your existing business, and adamantly committed to success. This lesson introduces you to The Brilliant Marketing!™ System - strategically created to be a powerful, organized, step-by-step system that really does make your marketing easy, effective, affordable, and do-able!

What is a Living Marketing Manual!™
The Living Marketing Manual!™ is the tool for you to successfully market your business. It’s created by following the Brilliant Marketing!™ System. This lesson introduces you to a Living Marketing Manual™ and gives you a sneak peek.

What Should be the Focus of Your Marketing?
The first step in Brilliant Marketing!™ is defining your foundational marketing messages. Get this wrong and you literally waste thousands of dollar, experience tremendous frustration, and get little or no positive marketing results. You will learn a TOTALLY new spin on how you can – and should – take a look at the product or services you sell, and as a result, it will change the way you approach business forever. It infuses marketing your business with fun and passion... but unless you know the concepts covered in this module, it's REALLY counterintuitive. I’m not telling you anymore - you need to register and find out for yourself.

Who is Your Target Market?
Unless you have the marketing budget of a Nike or McDonald's, you need to apply the one marketing strategy that is at the core of small business success. In this lesson, we leverage the epiphanies and decisions you made in the previous lesson to help you determine your best target markets... including a secondary market that is almost always overlooked and yet provides you with the most powerful marketing strategy available to any business... including yours! The answers are likely to surprise you and motivate you.

Your Competitive Advantage
Why should someone be interested in doing business with you - instead of your competitors? What makes your business unique and the business of choice? The answer to these questions is “your competitive advantage”. Competitive advantage is not about competing - it's about differentiating. (And trust me - it's NOT your "service" or "quality"!)

Your Value-Added Products or Services
It’s a fact: people like to feel like they are getting more than they pay for. (Look at your own habits!) You need to identify what value-added products or services you can provide (on an on-going basis) that will add value to your prospects and customers in order to continually set your business apart from the competition. Once you are fully aware of this important concept and the value of it to effective marketing, you'll question why you didn't think of it before!

Business Basics: Name, Logo, Slogan, Taglines
What makes a good business name... slogan.. or tagline? Learn here what makes them strong powerful marketing tools... and makes your marketing easier and less expensive. Honestly - you'll be surprised what research concludes ... and it matters to you.

Vision and Mission Statements
What is a vision statement? What’s a mission statement? How are they different? We’ll explore the answers to these questions and we’ll look at excellent mission statements you might want to model. Discover how your mission statement must be written to be a compelling marketing tool.

Rapport Messages
Did you know that 87% of all business transactions are based on a feeling of rapport. 87%!!!!!!!  That’s huge!! And what are rapport marketing messages? Most people don't even know! In this module you’ll learn some basic, but strategic rapport messages to use in your marketing – and we’ll talk about some specific phrases you should be using also.

Referral Incentives
It is 600% less expensive to get a new customer through a referral than it is to get the same customer without that referral… so you can afford to "say thanks" and still come out ahead! Discover how to create excellent referral incentive programs that will boost your sales - and your customers and prospects will LOVE you for it!

Testimony Quotes
In this lesson you determine which testimony quotes will be most effective for your business, you will understand the most effective method for getting customer testimony quotes (even if you hate to ask!), and you will find out how to implement an easy activity that ensures you get fresh, new, and effective testimony quotes – even if you don’t have any paying customers yet!

Headlines and e-Mail Subject Lines
Headlines? As a foundational marketing message? YES! Why? Because the absolute most important element of any marketing material (or email) is the headline (or email subject line). And the biggest mistake people make is thinking up headlines at the last minute – when they are under the gun. The typical result? Lack-luster headlines, poor response rates, and lost opportunities. In this lesson, you’ll learn what makes a strong marketing headline, you’ll understand why you must always use headlines, and you’ll create  a plethora of strong headlines to use later in this course (and beyond!)

Benefits and Features
If there is one gray area in marketing... it's distinguishing between a benefit and a feature and you MUST KNOW the difference and how to communicate it in your marketing -- it's critical! In this lesson you learn simple, high-impact exercises that clarify this issue once and for all, and you will be able to identify the benefits and features that will SELL your products and services!

Marketing Materials  
Did you know that something as seemingly simple as the placement of a headline can increase your response rates up to 2000%? Incredible right? In a series of lessons, you will learn facts and figures about why some marketing materials work – and others don’t. You’ll learn how to best use the marketing materials you create as a part of this course. You’ll get instructions, examples, templates and coaching for creating your:

Business Card, Envelopes, Stationery, Personal  Profile, Company Profile, Intro Letters, Brochures, News-Flyers, Testimony Flyers, Postcards, General Purpose Flyer, Display Ads, Brilliant Websites and e-Mail Signatures.

Marketing Tactics & Campaigns
Brilliant Marketing!™ means leveraging every message and material you create across all seven marketing categories. In the final lessons you receive a library of step by step "recipes" for tactics and campaigns that minimize your marketing risks and maximize your marketing results. This is what companies pay consultants and marketing firms thousands and thousands of dollars to put together for them - no hype, no exaggeration; it's true.

Tactics are included for categories such as: Business Communications, Internet Marketing, Direct Mail, Public Relations & Media, Advertising, Networking & Personal Marketing, and Customer Development.

Implement, Track,  Analyze, & Adjust
Using a customized Living Marketing Manual™ you'll learn an effective system for tracking all of your marketing activities. It's quite possibly the most simple, brilliant tracking system you've ever used.

We're so confident that you will recognize the benefits of the Brilliant Marketing!™ system, that Total Success Coaching is offering a money-back guarantee!

That's right! If you are not fully satisfied with the Brilliant Marketing!™ program at any time during the bootcamp, we will fully refund your investment.